Beyoncé’s Hair Care Line Cécred Is Officially Coming to Ulta

Get ready to wake up like this: Beyoncé’s hair care line Cécred is officially coming to Ulta. After dominating the music world with her Renaissance tour and accompanying concert film, the superstar is taking over the beauty industry with this exclusive retail partnership. The announcement marks the one-year anniversary since Cécred’s launch last year.

In an Instagram post, Cécred and Ulta dropped the news with a video of Beyoncé in a white off-the-shoulder gown lip-syncing to “Feeling Myself,” her collaboration with rapper Nicki Minaj.

Bey started dropping hints about her hair care line back in May 2023. In an uncaptioned Instagram post, the singer shared a photo of herself seated at a vanity mirror holding a curling iron and surrounded by unlabeled sample bottles.

In a note, Beyoncé detailed her experience growing up and working in her mother’s hair salon, ending the message with a teaser, “I can’t wait for you to experience what I’ve been creating.” The post sent the Beyhive into a tizzy, with many predicting a hair care line was soon on its way.

Of course, this isn’t Bey’s first beauty rodeo—in November 2023 she released her fragrance Cé Noir (and in years past she’d had several other perfumes). Ahead, here’s everything to know about Beyoncé’s hair care line.

What is Beyoncé’s hair care line called?

On February 6, 2024, Beyoncé officially announced her hair care brand name: Cécred (pronounced like “sacred”). A teaser post on Instagram showed footage of a hair salon that appears to be mom Tina Knowles’s former space in Houston, Headliners, while cutting to different women washing and styling their hair. Beyoncé appears in a blink-and-you’ll-miss-it moment toward the end.

In a second teaser Beyoncé responds to speculation by confirming that the “rumors are true.” She shares in a voiceover, “Obviously, I grew up in my mother’s hair salon,” before cutting to fan videos and comments.

When will Cécred be available?

Beyoncé’s hair care line is available to shop now on cecred.com. On April 6, 2025, the brand will expand to Ulta stores nationwide and online. It’s the largest exclusive hair launch in Ulta history.

What products are in the line?

Cécred’s debut launch was the Foundation Collection, featuring eight products for cleansing, conditioning, and repairing hair. Products include the Clarifying Shampoo & Scalp Scrub, Moisturizing Deep Conditioner, Hydrating Shampoo, Reconstructing Treatment Mask, Fermented Rice & Rose Protein Ritual, Moisture Sealing Lotion, Nourishing Hair Oil, and Hydrating Conditioner. A few months later, the brand introduced The Restoring Hair & Edge Drops, which promise to improve density and support the hair cycle.

According to the brand, the line is inspired by “global traditions” infused with “patent-pending advanced science.” Ingredients include butters, oils, honey, and fermented rice water to nourish all hair types and textures. “The inaugural collection is beneficial for hair textures from straight to coily and hair states—including virgin, color-treated, chemically processed, and heat-styled—that need extra moisture and strength,” the brand stated in a press release.

Shop Cécred below.

Ariana Yaptangco is the senior beauty editor at Glamour. Follow her @arianayap.